Behavioural Science To Unlock Value

What is Behavioural science ? Behavioural science seeks to understand why customers behave the way they do and, more importantly, what influences their behaviour Leading enterprises like Zara, The Economist, OnePlus, Sensodyne, several retail stores, Bagpiper whisky, Amazon and Starbucks have embedded the principles of behavioural science into their business. Zara Zara introduced the world […]

Linkfest : 17 March 2016

Buy & Hold Can Be Risky, Too – Capital Spectator Tata Group needs a new cash cow – Mint Latticework of Mental Models: Surfing – Safal Niveshak The Value of Time: How Much is Your Time Really Worth? – James Clear Banking sector: should you invest now? – Subramoney